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About Us

At Connect Dots, we go beyond data to deliver actionable strategies that drive real business growth. With a unique blend of industry expertise, tailored solutions, and innovative approaches, we empower brands to make informed decisions and achieve lasting impact.

Contact Info

  • Dubai, UAE
  • info@connectdots.me
  • Week Days: 09.00 to 18.00

About

ConnectDots > About
About ConnectDots

Connecting Data to Your Success

At ConnectDots, we’re passionate about turning raw data into powerful strategies that drive business growth. Founded by Sophia Benarafa, with over 20 years of expertise in market insights and marketing strategy, we bridge the gap between complex research and actionable results.

Strategic Expertise

Leveraging decades of FMCG and research experience to deliver precise, actionable insights.

Global Reach, Local Depth

Combining senior-level expertise with trusted local partnerships for impactful results.

20

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Years Of Experience

200

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Complete project

100

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Clients Satisfaction
Our Brand Story

Crafting Success Through Insights

 

Connect Dots was born from over a decade of experience navigating the fast-paced world of FMCG with global industry leaders. Our founder, Sophia Benarafa, saw the transformative power of data-driven strategies and set out to make research accessible, actionable, and impactful for businesses of all sizes.

We identified a critical gap in consumer research—complex, costly studies often failed to translate into real-world results. Connect Dots exists to simplify research, delivering clear, cost-effective insights that empower brands to make confident decisions and drive growth.

 

At Connect Dots, we combine senior expertise, local partnerships, and cutting-edge AI to turn data into strategies that work. Our commitment is to deliver insights that don’t just inform but inspire action, helping brands create a smarter, data-driven future.

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Our Experiences

Trusted By Global Client’s

I had the pleasure of managing Sophia at Nestlé, and she stood out from day one as a sharp, dependable, and insights-driven professional.
Tamas Follinus
Executive Leadership
Sophia is wonderful person to work with, forward thinking who has lots of knowledge in her field. Sophia is dedicated, self-motivated, and insightful person.
Nadeen Shahin
Marketing & Brand Leader
Our Team Members

Our Excellence Team Behind ConnectDots