Sophia Benarafa, the visionary founder of Connect Dots, brings over 20 years of unparalleled expertise in market insights and marketing strategy to empower global brands. With 15 years in leadership roles at FMCG giants Nestlé, Henkel, and Combi Block, she mastered the art of transforming complex data into actionable strategies that drive market leadership. Her 5 years as a hands-on researcher at Kantar, working across diverse sectors, deepened her ability to uncover consumer insights that resonate. Trilingual in English, French, and Arabic, Sophia’s entrepreneurial mindset and passion for data-driven decision-making fuel Connect Dots’ mission to deliver practical, impactful solutions. Her extensive network across Asia, Africa, the Middle East, and North Africa, combined with her commitment to integrating cutting-edge AI, ensures that businesses receive tailored strategies to navigate dynamic markets and achieve sustainable growth.