01
Senior people do the work
Twenty years of category experience on your project, not a junior analyst with a senior name on the cover page.
Every dot is a story.Connected, they reveal a masterpiece.
Consumer research for brands that need a decision, not a deck. Based in Dubai, working across MENA, Africa and Asia.
A pile of data. Until it is not.
The same evidence, arranged. That arrangement is the work.
Research housesare not interchangeable.
Three things decide whether a study changes anything once the readout is over.
02
Global depth, local fieldwork
Trusted partners across MENA, Africa and Asia run the ground work, so the sample reflects the market rather than the panel.
03
Research that ends in a decision
Every engagement closes with a recommendation and its trade-offs, not a deck that gets archived after the readout.
What we do
Four ways we turna question into a decision.
How we work
A short path from brief to decision.
Define objectives
We align with your business goals first, so the research plan stays narrow and the budget goes where it earns.
Craft strategy
A research design built for your question, not a template pulled from the last project that resembled it.
Execute and analyse
Fieldwork through trusted local partners, then analysis that separates the signal from the noise.
Deliver impact
Recommendations written for the people who have to act on them, with the trade-offs made explicit.
Most studies run six to ten weeks end to end.
Book a consultationOne office in Dubai.Fieldwork across three continents.
Senior thinking stays in one pair of hands. The ground work runs through partners who already know the market.
Middle East
Gulf and Levant fieldwork through vetted local partners.
North Africa
Arabic and French language studies run end to end.
Sub-Saharan Africa
Urban and peri-urban consumer panels.
Asia
South and Southeast Asian category work.
Insights are the dots. Strategy is the line between them.
She stood out from day one as a sharp, dependable, insights-driven professional.
Tamas Follinus
Executive Leadership, formerly Nestlé
Forward thinking, with deep knowledge of her field. Dedicated, self-motivated and genuinely insightful.
Nadeen Shahin
Marketing & Brand Leader
The person who willactually run your study.
Twenty years turning consumer data into decisions that hold up in a boardroom.
Sophia spent fifteen years in leadership roles at Nestlé, Henkel and Combi Block, where she learned that the hard part of research is never the fieldwork. It is getting a room of senior people to agree on what the findings mean and what to do next.
Five years as a hands-on researcher at Kantar, across a wide span of categories, sharpened the other half of the craft: designing studies that surface what consumers actually think rather than what they are willing to say.
- Experience
- +years
- Languages
- EN / FR / AR
- Based in
- Dubai, UAE
Insights
What we are reading in the data.
Tell us the decision. We will design the research.
Thirty minutes is usually enough to tell whether research is the right spend and what it should cover.